Vocero Hispano Newspaper
VHN es un periódico semanario que circula en la ciudad de Worcester Massachusetts desde 1990. Se trabajaron las diferentes áreas gráficas de este periódico: Página web, diagramación del periódico, diseño de anuncios, redacción de artículos sobre eventos locales, actualización de redes sociales, etc.
01
McCain Foods:
E-commerce Visual Strategy
Through geekspeak commerce, I was responsible for developing and optimizing the visual identity of McCain Foods' digital shelf. The project focused on creating high-converting assets for Canada’s leading retailers, including Walmart, Loblaw, Sobeys, Giant Tiger, Metro and Save-On-Foods, ensuring every product met and exceeded industry benchmarks.
02
The Challenge
McCain required a strategic partner to unify and elevate its e-commerce presence. The goal was to transform standard product data into engaging, retail-ready visual content that exceeded retailer benchmarks across various portfolios, such as Superfries, Bistro, and Deep ‘n Delicious.
03
My Role & Collaborative Solution
Working alongside the content strategy team, I led the development of:
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Retail Asset Optimization: High-end retouching and technical compliance for 100+ SKUs.
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Data-Driven Infographics: Turning complex nutritional and prep info into "at-a-glance" visuals.
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Enhanced Marketing Content (A+): Designing immersive layouts to bridge brand storytelling and conversion.
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Cross-Channel Alignment: Ensuring brand consistency across diverse retail guidelines (Sobeys, Metro, Walmart).
04
The Result
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Exponential Content Score Growth across all retail platforms.
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100% Benchmark Compliance for optimized organic search ranking.