LATINO EDUCATION INSTITUTE
LEI
The Latino Education Institute's mission is to improve the academic achievement and well-being of Latino students (grades K-16) and their families from the City of Worcester.
As their digital artist, part of my work activities included creating different graphic pieces for digital and printed media, creating and maintaining their branding, developing content (graphics and copywriting) for their social media platforms, edit/animate corporate videos, among others.
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PRINTED MEDIA
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COMMUNITY SUSTAINBILITY FAIR
The Community Sustainability Fair, hosted by Worcester State University's Latino Education Institute, provided an opportunity for community members to find out how they can get involved to help build a greener future for all. Also, the objective was to attract local suppliers of sustainable products, as well as collaborating organizations that join the cause.
As the digital artist for the LEI, I developed a logo event, informative flyers and brochures, and a resource book that included important facts about sustainability, resources in the community, and information about local environmental-friendly businesses. Read more about the event here.
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COVID-19 CAMPAIGN - REACH PROJECT
REACH (Racial & Ethnic Approaches to Community Health) is a health and wellness project that aims to address health disparities affecting the Latino community in Worcester. The project is the result of a five-year cooperative agreement awarded by the Center for Disease Control and Prevention (CDC) to support local programs and resources focused on five main areas: early childhood care and education, breastfeeding, food systems, physical spaces, and clinical community linkages.
The project includes public health communications, and a Latino Education Institute - REACH Promotores de Salud & Health Ambassadors team to connect with Worcester's Latino community.
As the LEI's Digital Artist, I was in charge of the development of marketing material (printing and digital), create digital campaigns in all the LEI's platforms: Ig, Fb, Tw, & TikTok, design digital content received directly from the CDC or their affiliates in the city of Worcester, attend events and trainings, take photos for social media creation, development of reels or short videos for social media, etc.
