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Translating client's needs into strategic visual communication designed to maximize conversion and visual impact.
Building unified visual systems that ensure brand consistency across every digital and retail touchpoint.
Crafting intentional designs that engage audiences and transform visual identity into measurable success.
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McCain Foods
Ecommerce Visual Content & Infographic Design
I contributed to the development of enhanced ecommerce content for McCain Foods across major Canadian retail platforms. The project focused on strengthening product page communication through optimized visual assets, infographics, and structured marketing content designed for digital retail environments.


Bata Peru
Retail Campaign Production & Visual Design
At Bata Peru, I developed visual assets for integrated marketing campaigns across digital and in-store channels. My role included coordinating production and nationwide rollout of campaign materials across more than 250 retail stores, ensuring consistency between design execution and in-store implementation.
PostVaxLife
Public Health Awareness Campaign
I contributed to the visual identity and campaign materials for PostVaxLife, a public health initiative promoting confidence in COVID-19 vaccines among youth and families in Worcester, Massachusetts. The project included branding, outdoor advertising, social media content, and community-focused campaign visuals.


Latino Education Institute
Educational Program Communication
At the Latino Education Institute, I design communication materials that support educational programs serving the Latino community. My work includes creating bilingual visual content across print and digital platforms, helping translate complex information into accessible and culturally relevant communication.
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